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Custom Publishing

• Custom Publishing

  TOCs of Mystery

  09.29.08 | Permalink | 1 Comment

  I wrote a while back about Fashion Rocks the Condé annual that’s packed up with every magazine the company ships in September. What is FR? Mostly it’s a long advertisement for a television special of the same name—but judging from the ads and all the product placement it probably makes a few bucks too. I’m [...]

• Custom Publishing

  Alumni Calling

  08.29.07 | Permalink | Comments Off

  There are some excellent Alumni magazines, but the question I want to examine is, why aren’t they all good—they should be. On the face, alumni publications offer a lot of potential for interesting reportage. Even a medium-sized school can be plumbed for ranging topics based on the diverse research interests of the faculty—stuff that makes [...]

• Custom Publishing

  That’s Piola

  07.23.07 | Permalink | Comment?

  In case you were wondering, yes, someone in America wakes up every morning the art director of the in-flight magazine for a pizza parlor Piola, published irregularly, is the magazine of Piola Pizzeria, an Italian chain with offshoots in the US and Brazil, and it even offers reasonably good-by-chain-standards pie along with the light lit. [...]

• Custom Publishing, Off the racks

  Custom Cars

  06.27.07 | Permalink | Comment?

    What motivates the custom publisher? It’s usually not too hard to tell, but the thinking behind the average car company magazine remains oblique. Imagine you buy a new car—you’ve just dropped 25,000, 35,000, 45,000 (more I dare not contemplate, even in the abstract) and what do you get in the mail by way of [...]

Designing Magazines

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Designing Magazines is a book and blog edited by Jandos Rothstein. The book is published by Allworth Press You’ll find contributor biographies and links here.

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