My failure to grasp the strategy behind Portfolio Magazine’s staggered roll-out is only one of the reasons I know I’ll never be an executive at Condé Nast. To me, seeing the May issue still moldering on shelves about the time July would be hitting the stands would telegraph to readers that something had gone horribly [...]
What motivates the custom publisher? It’s usually not too hard to tell, but the thinking behind the average car company magazine remains oblique. Imagine you buy a new car—you’ve just dropped 25,000, 35,000, 45,000 (more I dare not contemplate, even in the abstract) and what do you get in the mail by way of [...]
The development of similar physical forms among species that are not related to one another is referred to as co-evolution by biologists—natural selection solves similar problems in similar ways in different places. Co-evolution almost, but not quite, explains the uncanny similarity between magazine covers and cereal boxes. Both tend to feature questionable celebrities (be they [...]
Departures may be the all-time worst-named magazine for a hospital waiting room, but that’s where I found this copy—angelic cover model and all—earlier this month. It didn’t help matters that one of the front sections is named “Worldly Goods.” Departures is mailed exclusively to those who carry the American Express Platinum and Centurion cards—which have [...]
Ok, I admit that I bought the premiere, er, excuse me “premiére” issue of Eldr magazine with the intention of making fun of it. It does, at first glance, offer myriad opportunities for ridicule, starting with the i.m.-influenced name—which makes sense because we all know that the over-60 set have adapted instant messaging like no [...]
In the excellent ’80s British comedy Yes, Prime Minister, baldly ambitious Pol. Jim Hacker inadvertently reveals his intentions to seek the PM position by denying that he’s after the job, but in just the sort of banal, generic language politicians use when they are being coy. In addition to raising the Time/Family equation, he asserts [...]
If you’re in the business, you’d have to be living under a rock to have missed book specialist Chip Kidd’s covers. But the question on every editorial art director’s mind is: What would happen if Chris designed a magazine? Not that long ago, he did—or at least one issue of one—the Fall 2006 issue of [...]
I didn’t buy SPD Solid Gold, The Society of Publication Designer’s 40th Anniversary volume although I was tempted—it has a lot of nice work. The trouble with anniversary volumes, however, is that they tend to be edited with an eye towards what’s relevant for today’s readers, and what reflects best on the reputation of the [...]
designingmagazines.com is the companion blog for Designing Magazines, coming in November from Allworth Press. We’ll be starting up soon.