On the racks


10.31.07 | 1 Comment


The arrival of a new Esopus is always cause for celebration—the current issue, which arrived on my doorstep yesterday afternoon is no exception. What makes this magazine so remarkable? Esopus uses—really uses–the tools of mass-production printing to create a publication that is a carefully orchestrated experience—a delight for mind, eyes and fingers. Subscribing to Esopus is a bit like receiving a quarterly artist’s book with pockets, pullouts, changes in paper quality, gloss and translucency. These methods don’t seem tacked-on, but are integral to the way the magazine tells stories—which are only occasionally traditional columnar narratives. Words and jpegs do not do the results justice.


Not everything in Esopus is brilliant (an inevitable artifact of an experimental and chance-taking approach), but it’s never boring or predictable. From children’s elaborate pictures of war scenes, to a look at beauty and social pressure through magazine covers, to the sense of artifact on every page, the magazine at once feels personal and topical.


Editor Tod Lippy talks eloquently about what it takes to put an issue in AIGA’s Fresh Dialogue 7.


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