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Redesigns

Wonk Times

02.22.08 | 1 Comment

Campaigns & Elections

As a guy who has made his career at the sort at publications that spend at least part of their time putting out articles on the arcane workings of government, I always take more of an interest than some would when wonks get jiggy with it. Politics, the rechristened Campaigns & Elections is on the stands this month. The magazine was, at one time, a data-driven publication—visually defined by stats and and tables. But in the last few years C&E had moved in a more magazine-y direction. Unfortunately, the design—and especially the art direction—hadn’t made the change along with the content, the result was just another anonymous and dreary trade book. Politics may be cutthroat but you’d never know from a magazine that looks like Insurance Today.

But staff changes—whether editorial or art, can create opportunity, and in this case the arrival of a Editor William Bearman led to good things—the introduction of a real front section, a bit more air, and a more sophisticated and contemporary typographical treatment.

In truth, the new iteration isn’t all the way there—the new design drifts off its grid too frequently, particularly in the back, the new look relies too much on ornamentation and type filters, and Helvetica seems crude and plodding when paired with their signature old style serif. They could also invest a bit more in art—there’s a few too many cases of stock used where visual content would be better. But compared to what they had, I’ll take it.

The new briefs:

Campaigns & Elections

A new feature, still too much text, but not as much too much:

Campaigns & Elections

The old version is below:

Cover:

0061117.jpg

The front had awkward edit/ad interactions, a problem that seems to have been fixed.

Campaigns & Elections

An old feature:
Campaigns & Elections

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