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In the Ether

Elecesquire

07.22.08 | Comment?

My brother wrote that he predicted another Esquire-related post on my blog. I took this as a great complement—he clearly believed that there would be another post on my blog. Unlike me, he isn’t as painfully aware of the lack of posts lately due to two huge projects in mundane life (as members of SFCA, (of which I am not) call it) coming due at once.

Apparently, Esquire is to have an electronically blinking cover, the article confidently predicts that, thanks to something called E-Ink, all newsstand covers will blink in the next few years. Oh sure, everyone is just fullllllll of predictions. Here’s mine: people will complain about their covers blinking on their bedside tables at night, a bunch of magazines will toy with it, just as the did with little talking inserts in the 80s, and like with those little talking inserts, the technology will, for the most part, be relegated to the greeting card industry where nonsense like this belongs.

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