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Misc.

Obama: The Third Wave

01.08.09 | Comment?

During the election, there were a lot of cover stories about both candidates, but my (completely unscientific) sense was that there were more about Obama. When he won, there were a bunch more pictures of him on smiling down from the racks. And now with the inauguration just days a way, there’s a whole lot more. Last week, I counted 17 covers that feature his face at Borders where this blurry (sorry) cell phone picture was taken.

Our friends in the “loyal” opposition doubtlessly smell media conspiracy, or at least believe there’s some percentage in saying they do, but there are, I think, a lot of reasons Obama has been so cover-worthy that have nothing to do with his politics. A number of magazines that usually ignore elections took an interest in him because (well, obviously) he’s African American but also he’s physically fit (He appeared on more than one exercise and diet glossy) but most importantly, he’s got GQ cover-worthy looks.

Still, his win is old news now and he hasn’t started to govern yet so why a third wave? Probably for the best reason of all: He sells magazines.

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