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Off the racks

Not Your Mother’s Architectural Digest

08.08.07 | 1 Comment

Fashion Rocks Cover Fashion Rocks FOB

Architectural Digest has been it’s same stodgy self since 1854 or thereabouts. Among the dwindling collection of magazines that don’t update their looks every 18 months, it is doubtlessly one of the more prominent.

Back when AD was a regular visitor in my house, I noticed that it occasionally put out a supplement, but one that always seemed like a graceless addendum to the main show—just as visually conservative but without the care in typography or sumptuous photography—and always dedicated to luxury cars or something equally snooze-worthy, unless you’re one of those people.

Thanks to CBS and some program called Fashion Rocks, (that either already ran, or will run in October, or might run again next year—it was hard to tell from their site) all that has changed. I assume Fashion Rocks also fell out of other Condé polly-bags the same month, but for none of those did it offer readers such a dramatic cultural shift. This saucy annual[?] full of celebrity gossip, unwearable fashion, and British teen-magazine inflected typography became sort of an editorial trophy wife to successful but dowdy old AD.

On the other hand, maybe unwearable dresses and unlivable homes go together quite nicely….

Supplement Line

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